SEO or Search Engine Optimization is easier than most would like you to believe. There is a lot of jargon, so the simple truth of good, solid SEO is a mystery to many. However, I can show you a way to generate lots of extra traffic to your site while you remain in compliance with the Google Terms of Service agreement. At the core, SEO is all about gaining a higher page rank on the big search engines. Your page rank is the end result of what you do, how you optimize your page, making it seem as relevant as possible to various search engine queries. At a very basic level, for the complete newbie, there are 4 rules you must follow in order to achieve your optimal page rankings. I call these the 4 Golden Rules of Pay per Click.
Pay per Click back links Are Your Best Friend.
The number one rule of optimization in my opinion is to gain as many links from outside of your website, pointing back to your targeted page, as you possibly can. It can be easy to gain a lot of back links but you must ensure that you are not spamming other sites in the midst of your efforts. Two of the most popular methods of back linking are article and directory submissions. The single most popular and, perhaps, most effective method of back link building is done through Article Submission. You simply write articles on the subject of your website and submit them to evince. These ozone sites allow you to create a resource box where you can write a little about yourself, your knowledge, and make a pitch to the readers to visit your site. You can use the very powerful Text Anchor Links, meaning using selected keywords that you want to rank for on a particular page, and these text anchor links will factor heavily in your search engine rankings. For Directory Submissions, you can submit a link to your page to thousands of different directories, usually consisting of a brief description of your site, a list of keywords, and you also must select a category in which your site will be placed. Manually, this can be tedious but it can also be rewarding. A lot of Webmasters elect to go the automated directory submission route. It makes the process easier but, in the end, most directories do not like automated submissions.
While you are busy building links back to your site, you will need to update your site as often as possible. Pay per Click at its’ best would suggest that you update your site each day. However, that can be a little demanding when you consider all the other tasks you will have to complete to get a high ranking, so it would be okay as long as your site is updated at least once a week….